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Reading Club: "The Outside View" from Think Twice
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July-August 2005 Issue of the Harvard Business Review
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Fonte: blogs.harvardbusines...
Advertising underwrites much of the content online, so online advertising fraud is a major problem for everyone. That said, it remains a quiet and largely unexamined scandal. In this blog post, HBS Assistant Professor Benjamin Edelman exposes some of the trickiest practices of online ad fraudsters and discusses a way forward to combat them.
Fonte: blogs.harvardbusines...
Do you believe in “the wisdom of crowds?” Andrew McAfee , author of Enterprise 2.0, explores how our collective knowledge can create more accurate predictions — from stocks to securities to hangovers. When have you seen the wisdom of crowds in action?
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