InsideFacebook.com

Offerpal has added a new, name-brand component to its social advertising offers service: A way to earn virtual currency in applications, by getting reimbursed for a portion of the amount they spend at a wide range of online retailers. While much of the industry, including Offerpal, has run advert...

Zynga is at it again. PetVille, its newest game, has launched in recent days. Like others in the genre, including Playfish’s Pet Society, Slide’s SuperPoke Pets and CrowdStar’s new Happy Pets, the game revolves around cleaning, feeding, clothing your pet, and checking out your f...

Back when iPhone developer Booyah released its first title, Booyah Society, most of the buzz was about the creators behind it. With a number of the team coming from strong backgrounds such as Blizzard Entertainment, there were high expectations for the game that allowed players to “level up in li...

The prospect of virtual goods as a gaming business model is truly a lucrative thing if you have the right formula. Inexpensive yet beneficial items, addictive game play, the ability to earn important goods through play as well as money, and so on. However, some of these elements are highly volati...

Facebook’s ill-fated early social advertising service, Beacon, is now even closer to being a memory. The company sent out a court-ordered email today to users who had used the service when it launched in late 2007, notifying them of a class action lawsuit settlement announced this past Sept...

Online dating service Zoosk has been building a solid business on match-making social network users, and now it has raised a $30 million fourth round of funding from Bessemer Venture Partners, with existing investors Canaan Partners and ATA Ventures participating.The company also provides some mo...

Social Interview, a quiz-style application that has grown to more than 31.6 million monthly active users, has just become the third largest application on the Facebook Platform by monthly active users, according to AppData.The app was apparently developed by a two-man team — we’ve ask...

Coca-Cola is trying to get consumers thinking that its flagship soft drink has a twin in its sugar-free version, Coca-Cola Zero. So it has launched a Facebook app called Facial Profiler that tries to use Facebook user’s photos to match people with their look-alikes on the site.This is a cle...

While women continue to outnumber men on Facebook in the United States, November saw far more men join the site across most age groups. We’ll leave it to readers to guess why — suffice to say ...

While women continue to outnumber men on Facebook in the United States, November saw far more men join the site across most age groups. We’ll leave it to readers to guess why — suffice to say this is 0ne of the more interesting results we saw in our monthly analysis of Facebook’...

Facebook says it now has more than 350 million monthly active users, an increase of 50 million from the 300 million it announced in September. If Facebook were a country, it would now have the 3rd largest population in the world, behind only China and India. ...

Just over a month ago, Facebook announced several (19) updates to the Facebook Platform that would be rolling out over the rest of this year and early next – almost all having to do with Facebook’s various “viral” communication channels. ...

Can console-style sports games succeed in social form through Facebook? Although there aren’t many examples, we recently looked at a high-quality one called GridIron Live, that has a loyal but small user base. After that post, Singapore-based Game Ventures came to us with a new title, a cri...

In our latest look at the Facebook applications with the most new daily active users (DAU) in the past week, we see an odd trend, according to AppData. Some of the apps that made the list appear to have done so through growth starting around the Thanksgiving holiday, last Thursday. From last Wedn...

Just over a month ago, Facebook announced several (19) updates to the Facebook Platform that would be rolling out over the rest of this year and early next – almost all having to do with Facebook’s various “viral” communication channels. Since then, we’ve seen some o...

In our latest look at the Facebook applications with the most new daily active users (DAU) in the past week, we see an odd trend — at least according to what our AppData service tells us. Many of the apps that made the list appear to have done so through big spikes starting around Thanksgiv...

Facebook says it now has more than 350 million monthly active users, an increase of 50 million from the 300 million it announced in September. If Facebook were a country, it would now have the 3rd largest population in the world, behind only China and India. The company has also recently updated ...

Yahoo has already integrated some Facebook features into its site, but now the formative web portal says it is about to go much further. In the first half of next year, it will implement Facebook Connect so users can see Facebook friends’ activity on Yahoo, share what they’re doing ba...

As you might expect with the Thanksgiving holidays, growth in the top fish simulation games appeared to wane as the US portion of the Facebook user base focused on real-life relationships and turkey dinners.Across the board, daily users for each of the fish sim games flat-lined during Thanksgivin...

HeyZap already offers a range of social and virtual currency features for developers who build games using its Flash browser plug-in, and today it’s rolling out a new one: A dual currency option. This could be especially valuable for casual game developers who have their games published acr...

Most companies in the social advertising offers business are… how do we say… going through a big transition. Facebook and MySpace have lately been taking a harder line against offer company and application developers that runs scammy offers, in some cases banning developers and offer ...

While change from last month was about the same as it always is for the Top 25 MySpace Games, the question as to how much growth MySpace has seen in the past year is a bit unclear.A lack of detailed, official metrics has made it hard to find the answer. But, by comparing raw user counts every mon...

Facebook announced tonight that it has grown to more than 350 million monthly active users worldwide. This is the first official statement the company has made since it reached 300 million users and became “free cash-flow positive” in mid-September. So, by Facebook’s own track, ...

Verizon has been going all out over the last few weeks to attract fans to its Facebook Page, as part of the company’s end of the year media and marketing blitz supporting the launch of the Motorola Droid (and attacking rival AT&T). Last week according to PageData, the company had the th...